Dual Agency Traps and Representation Gaps

Key Takeaways

• Dual agency arises intentionally, at the brokerage level, or inadvertently—always confirm representation before sharing sensitive information.
• Dual agents become facilitators, not advocates—research shows dual agency results in approximately 1.7% lower sale prices.
• Decline dual agency in favor of designated agency or independent representation whenever possible.
• If proceeding with dual agency, treat it as self-representation with administrative support—rely on your own analysis.