Key Takeaways
- Leading indicators (showing volume, view trends, feedback, days-to-first-offer) identify pricing risk before DOM accumulates.
- Properties at 2x market-average DOM sell for 5-10% less than correctly priced properties.
- Withdraw and relist after 30 days resets DOM and buyer perception when combined with property improvements.
- Converting to rental is a valid recovery strategy when market conditions do not support minimum acceptable proceeds.
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Test Your Knowledge
1.After how many days on market does a listing develop significant stigma?
2.What is the recommended initial price reduction for a stale listing?
3.When is a "cancel and relist" strategy appropriate?