Key Takeaways
- Four listing risk categories: pricing, market, contractual, and compliance.
- Fair Housing Act compliance in marketing prohibits demographic descriptions and exclusionary language.
- Market conditions can shift during listing—monitor local indicators weekly and maintain backup strategies.
- Flexibility and adaptation outperform rigid listing approaches in changing markets.
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Test Your Knowledge
1.What is the most common cause of post-listing litigation for residential sellers?
2.Which risk has the highest financial impact on listing performance?
3.What is the recommended risk mitigation for properties with known but non-material issues?