Key Takeaways
- Automated SMS to skip-traced numbers without prior consent creates TCPA liability of $500-$1,500 per message.
- A 5,000-message non-compliant campaign theoretically exposes the sender to $2.5M-$7.5M in statutory damages.
- TCPA compliance requires prior consent, DNC scrubbing, real-time opt-out processing, and sending time restrictions.
- Manual one-to-one texting carries lower TCPA risk than automated bulk SMS for initial outreach to unconsentented contacts.
This track contains subscriber-only lessons
Explore free tracks in this area of study, or subscribe for full access.
Browse available tracks"Data Governance, Privacy Regulations & Breach Prevention" is a Pro track
Upgrade to access all lessons in this track and the entire curriculum.
Test Your Knowledge
1.What is operational risk?
2.What is a risk register?
3.What is the Recovery Time Objective (RTO)?