Key Takeaways
- Retargeting reaches the 96-98% of website visitors who leave without converting, at $2-5 CPL.
- Sequential campaigns deliver different messages at planned intervals to guide prospects through their decision journey.
- Response rates typically peak on the 3rd-4th touch in a direct mail sequence.
- Cross-channel sequences combining mail, phone, digital, and text produce the highest conversion rates.
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Test Your Knowledge
1.How does retargeting work in real estate investor marketing?
2.What is sequential campaign design?
3.How should retargeting audiences be segmented for optimal performance?