Key Takeaways
- TCPA violations carry $500-$1,500 per contact in statutory damages—scrub all lists against DNC registries.
- CAN-SPAM requires accurate headers, opt-out mechanisms, physical address, and honest subject lines.
- Fair housing laws apply to investor marketing—target based on property characteristics, never demographics.
- Document targeting rationale for every campaign to demonstrate compliance if challenged.
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Test Your Knowledge
1.What are the penalties for TCPA violations involving unsolicited automated calls or texts?
2.What does CAN-SPAM require for commercial email marketing?
3.Which Fair Housing Act provision is most relevant to real estate investor marketing?