Key Takeaways
- Each of the five major pitfalls has specific, systematic controls that reduce risk to acceptable levels.
- Controls fall into four categories: process, metric, review, and accountability.
- Compliance controls (DNC, TCPA, fair housing) are non-negotiable legal requirements, not optional best practices.
- Scalable sourcing systems require documented SOPs, role specialization, and feedback loops.
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Test Your Knowledge
1.At what threshold does single channel dependency become "critical"?
2.What is the statutory penalty range per contact for TCPA violations?
3.According to the lesson, what percentage of direct mail budgets is typically wasted due to poor data hygiene?