Key Takeaways
- Poor data hygiene wastes 15-30% of direct mail budgets on bad addresses and duplicate records.
- TCPA violations carry penalties of $500-$1,500 per contact—scrub all lists against DNC registries.
- Compliance workflows should be embedded in standard operating procedures, not treated as afterthoughts.
- Quarterly data hygiene maintenance (address validation, deduplication, CRM cleansing) pays for itself many times over.
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Test Your Knowledge
1.What are the potential penalties under TCPA for violations involving automated calls or texts?
2.How often should investor marketing lists be scrubbed against the Do Not Call registry?
3.What is the primary purpose of data hygiene in deal sourcing?