Key Takeaways
- Multi-market analytics requires market-specific KPI targets and normalized cross-market comparison.
- Individual performance trending (improving, declining, plateauing) enables proactive coaching and talent management.
- Revenue concentration above 50% from any single market, deal type, or channel creates strategic fragility.
- Market entry and exit decisions should be data-driven using deal flow, margin, competition, and operational indicators.
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Test Your Knowledge
1.What is operational risk?
2.What is a risk register?
3.What is the Recovery Time Objective (RTO)?